Essence and Team Hope NOLA to Gift 10 Lucky Students Scholarships

April 13, 2017 (New Orleans, LA) – Time Inc.’s (NYSE:TIME) ESSENCE Festival® presented by Coca-Cola® will partner with Team Hope NOLA, a foundation started by Hip Hop Mogul Master P benefiting New Orleans youth through basketball and community driven events, for their annual “Day of Service” community beautification and scholarship initiative, taking place on Friday, June 30 in New Orleans, LA.

“New Orleans, Louisiana has been the home of the Essence Festival since its birth.  The residents of New Orleans have warmly opened their hearts to us and have become extended family to the Essence team,” said Joy Profet, General Manager of Essence. “Master P embodies the culture and pride of New Orleans and has shown his devotion to the city through his countless contributions and philanthropic efforts. For this reason, Essence is honored to announce our partnership with Master P and Team Hope NOLA for a day of service.”

As a part of the Festival’s annual “Day of Service”, a community service program aimed to support the ongoing revitalization of New Orleans’ Central City, Essence and Team Hope NOLA will organize a volunteer experience for local youth and traveling festivalgoers to help repair an existing landmark or building as nominated by the city and its organization.

Additionally, ten lucky Team Hope NOLA members will be gifted scholarships. The selection will be made based on a personal essay writing contest, submitted via the foundation’s website. For more information on the partnership, visit

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The ESSENCE Festival® is executive produced by ESSENCE Festivals LLC, a division of ESSENCE Communications Inc., and is produced by Solomon Group. The ESSENCE® Empowerment Experience is executive produced by GeChar.

Sponsors of the 2017 ESSENCE Festival® in New Orleans include presenting sponsor Coca-Cola and major sponsors FordMcDonald’s, State Farm and Walmart.