(BPRW) Father Figures: Trevor Edwards
(Black PR Wire) Trevor Edwards is president of the Nike Brand, a leading athletic footwear, equipment, and apparel designer, marketer, and distributor, known as much for its popular athletic shoes as its sporty celebrity ads. With a one billion dollar budget, Edwards develops and executes Nike’s global strategy; he is in charge of the brand’s design and its communications as well as the functioning of its advanced concepts team. Edwards’ marketing genius has been instrumental in the signing of top athletes like LeBron James and Serena Williams.
Edwards is responsible for leading all category and geographic business units, the Jordan Brand and Action Sports, which includes Hurley International LLC, Digital Sport and brand management throughout the world as well as leading NIKE’s wholesale, retail and e-commerce operations. Edwards was previously Global Brand & Category Management Executive Vice President, where he was responsible for helping to drive the NIKE Brand growth strategy by leading its category business units globally.
Edwards joined the company in 1992 as a Regional Marketing Manager and has held senior marketing positions in the Americas, the Europe/Middle East/Africa region, the U.S. and Global Brand Management. Edwards has led some of the brand’s most significant break-through innovations, including spearheading the creation of Nike+, a revolutionary sports training experience that connects digitally enabled footwear with digital services. He has also helped transform the digital landscape and position Nike as a leader by using social media to connect with consumers globally.
Edwards is a graduate of Baruch College, where he received his BA in business and his MBA in international marketing and finance.
Edwards has two children, Justin and Jaden.